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Guidance for Survey Respondents

Alligator Research would like to thank you for taking part in this genuine market research survey, conducted by Alligator Research in conjunction with FocusVision. Alligator Research takes every reasonable precaution to ensure the privacy and security of your information while using the survey website.

The roles of FocusVision and Alligator Research are outlined below:

FocusVision operates the survey questionnaire software and data collection process. The data from the survey will be held by FocusVision in a separate database. Only Alligator Research will receive the data collected by FocusVision from the survey. At no time will the information you provide be used for any purpose other than research and you will in no way be adversely affected by taking part.

It is not our aim to sell or promote anything. This is a marketing research survey using scientific methods and we commit, in obtaining your co-operation, not to mislead you about the nature of the research or how the findings will be used. Your responses will be treated as confidential unless you consent to being identified. In the relatively few instances where we ask permission to pass on your data in a way which would allow you to be personally identified, we will ensure that the information is only used for the stated purposes. We will not send you unsolicited mail or pass on your email addresses to others for this purpose. If we wish to send you any future emails, we will ask your explicit permission for this.

As with all forms of marketing and opinion research, your co-operation is voluntary at all times. No personal information is sought from or about you without your prior knowledge and agreement. If, for any reason, you are concerned that the personal information maintained by Alligator Research is incorrect please email Please also email this address if you wish to see what data is stored about you by Alligator Research. We will be happy to review, update or remove information as appropriate, but please be aware we may need to retain your information on our files to resolve disputes, enforce our user agreement, or for technical and legal requirements and constraints related to the security, integrity and operation of our online surveys.

We take every reasonable step not to interview children without gaining prior parental consent. We use cookies and other similar devices sparingly and only for quality control, validation and to prevent bothersome repeat surveying. It is possible to configure your browser to notify you when cookies are being placed on your computer, and to delete cookies by adjusting your browser settings.

We do not do any invisible processing of data from your computer. We will only collect and use personal information in accordance with this policy to the extent deemed reasonably necessary to serve our legitimate business purposes, and we will maintain appropriate safeguards to ensure the security, integrity, accuracy and privacy of the information you have provided. In addition, we will take reasonable steps to ensure that third parties to whom we transfer any personal information provide sufficient protection of that information.

Alligator Research and FocusVision have security measures in place to protect the loss, misuse, and alteration of the information under their control. Only certain employees have access to the information you provide us and are only granted access for data analysis and quality control purposes. By participating in this survey, you consent to this policy. If you do not agree to this policy, please do not complete the survey.

Our policy will indicate the date it was last updated, but if there is a substantive change in the way that we use your personal information, we will notify you via email of the relevant changes. If you choose to opt out of our changed practice then please email

Your continued participation in our survey(s) will signify your acceptance of the changes to our policy. You can contact Alligator Research by emailing to discuss any problems with this survey.

We are members of the Market Research Society ( and adhere to its market research code of conduct.

Dated: 29 September 2017