Alligator

Customised digital solutions
Real-time results on easy to use platforms
Freedom! Panel and technology agnostic so we have no ties - our solutions are bespoke and tailored to your needs
Experienced, consultative and flexible team
We are ‘people people’ - we really get to know our clients so that we can get to the heart of their business challenges
We know one size doesn’t always fit all, so we provide bespoke digital solutions to help you track your brand, measure customer experience, and more
We understand the need for real-time, actionable insight, so we ensure data is reported to you in an impactful and visual way: beautifully designed, functional and with flexible key insights
Whether it’s passive metering or ad effectiveness, we offer behavioural and digital services to improve the quality of your respondents and your understanding of them.
View this serviceWe offer both off the shelf and bespoke dashboard solutions, making data easy to digest via data visualisation. Whether it’s a tracker or an ad-hoc research piece, we’re here to help.
View this serviceWe’re specialists in interest-led and brand-led communities for both consumers and B2B audiences.
View this serviceWe’ve explored thousands of research programmes over the years, so we’ve got the expertise to guide you to the best method to achieve your goals.
View this serviceIn today’s increasingly fast-paced world where time’s always running out, we believe that surveys should be straightforward, engaging and visually appealing.
View this serviceWe believe in bringing research data to life, so we love to replace an open end text response with a video response.
View this serviceWe provide access to validated, senior B2B professionals. Whether you need access to Business Owners or Senior Financial Decision Makers, Business Views delivers unrivalled B2B insight.
View this serviceGain insight from high value international travellers, who take an average of eight international flights per year.
View this serviceSpecialising in digital interface understanding, usage, experience and design, we build research solutions that unlock the hidden behaviours and motives of existing and target users.
View this serviceWe were delighted to take home the award for Best Online Data Collection at the MRS Operations Awards in September 2018, for our work in collaboration with Northstar London.
What the judges said: “Alligator and Northstar have successfully come up with a new and innovative approach to Pricing Research called That’s too much. It brings in thinking from multiple disciplines such as gamification and behavioural economics. They have produced a data collection method that outperforms more traditional pricing techniques in terms of user experience and engagement. Congratulations and well done!”
Alligator managed the end to end operational process for Portland Communication’s Soft Power 30 report (click to view). SP30 provides a soft power global index ranking across 30 markets, providing metrics on culture and tech, cuisine, foreign policy, and much more. Within a strict two week time frame, Alligator were able to programme the survey, manage translations and language overlays, conduct fieldwork and provide data tables.
Conducting fieldwork for Brand Finance’s Brand Equity project, we were able to achieve a representative B2C sample of 22,500 completes in 21 markets and across nine sectors.
We deliver an annual B2B study for Edelman Intelligence, targeting c-suite B2B respondents across 20 markets. We acquire 2,090 c-suite respondents in hard to reach territories, including Nigeria, the Middle East, Scandinavia and Central and South America. Coordinating timings was key to the success of the project, which we managed successfully.
Working collaboratively with SigDiff’s Managing Director, we delivered a challenging project within strict timelines for a major media organisation in the US. We were able to programme a survey that included a conjoint, as well as achieve 4,000 nat rep completes. There were quotas across age, gender, region, income, race and category usage. Through strategically blending a number of panels, we delivered to timings and filled all set quotas without compromising data quality.
Conducted and successfully delivered a large segmentation project for a leading bank. We were able to provide clean, quality data and manage tight timings by strategically blending a number of panels to ensure all quotas were delivered.
“In my 10+ years of working in the sector I have not come across a bunch as supportive, dynamic and generally all round awesome. Alligator have been instrumental in helping us to grow our brand from day one. I wouldn't go elsewhere.”
“I have worked with Alligator Research pretty much since they started trading. In that time I have found them to be a joy to work with and have recommended them to several friends in the industry. I find their business model compelling and welcome the flexibility and reach that it gives them. But, above all, I enjoy working with a small local but completely professional team.”
“Alligator is fantastic at reaching some incredibly hard to reach targets. When other agencies can’t do it, I know I can always rely on Alligator… They come up with suggestions to encourage and attract respondents and always do so with a good attitude.”
“Working with Alligator over the past few years has been a pleasure and a breeze. They are professional, polite and most crucially deliver on time and in the format we need. I like working with them – never discount a good working relationship that is also fun.”
“A five star agency who continuously deliver outstanding results. The process of setting up a survey was fast, seamless and executed to perfection. Working with the highly dedicated, friendly and attentive team is an absolute pleasure – a breath of fresh air!”
“The Alligator team are upbeat, energised people who snappily provide quotes and turn around research projects. They are also thorough and trustworthy and go the extra mile with their customer service. They are research partners you can rely on and enjoy.”
“When working with customer data, data protection is of the upmost priority for us and our clients. Partnering with Alligator gives us the confidence that everything is fully compliant.”
“Alligator are transforming our quality of insight, through their ability to support our need for habitual quantitative research. The quality of understanding about our customers we are now able to obtain is due Alligator not only advising on our research, but also consistently recruiting respondents that match our often strict requirements. This professional, yet personal service helps us to deliver a user experience to our customers that meet their needs; one that is designed based on this rigorous evidence.”
12-20 Baron Street, London, N1 9LL