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Guidance for Survey Respondents

Alligator Research would like to thank you for taking part in this genuine market research survey, conducted by Alligator Research in conjunction with FocusVision. Alligator Research takes every reasonable precaution to ensure the privacy and security of your information while using the survey website.

The roles of FocusVision and Alligator Research are outlined below:

FocusVision operates the survey questionnaire software and data collection process. The data from the survey will be held by FocusVision in a separate database. Only Alligator Research will receive the data collected by FocusVision from the survey.

At no time will the information you provide be used for any purpose other than research, and you will in no way be adversely affected by taking part.

It is not our aim to sell or promote anything. This is a marketing research survey using scientific methods and we commit, in obtaining your co-operation, not to mislead you about the nature of the research or how the findings will be used. Your responses will be treated as confidential unless you consent to being identified.

We hold information about you that can specifically identify you, such as your name, address, telephone number and e-mail address. This may have been provided by one of our clients or included in a list of contacts we have purchased.  We will only use this information to contact you for the purpose of this research study. Our company policy is to securely retain any personally identifiable information for a six month period. After this six month period, the data will be destroyed.

In the relatively few instances where we ask permission to pass on your data in a way which would allow you to be personally identified, we will ensure that the information is only used for the stated purposes. We will not send you unsolicited mail or pass on your email addresses to others for this purpose. If we wish to send you any future emails, we will ask your explicit permission for this.

As with all forms of marketing and opinion research, your co-operation is voluntary at all times. No personal information is sought from or about you without your prior knowledge and agreement.

The legal basis for processing your data is to enable Alligator to provide the service as agreed with its clients for legitimate market research purposes.

You have the right under the UK Data Protection Act 2018 (which incorporates the UK GDPR implementation) and the EU General Data Protection Regulation to access any information held about you. You also have the right to the following:

  • Object to processing of your data;
  • To port data (if automated data collection);
  • To erasure of any personal data made public;
  • To restrict processing;
  • To rectify data held

By completing one of our surveys, you are consenting to have the data collected, including any personal data where applicable,  transferred to and processed in the United Kingdom in accordance with this privacy policy. This policy shall be governed by, construed and enforced in accordance with the laws of England and Wales. Any dispute or claims arising from completing one of our surveys shall be subject to the exclusive jurisdiction and venue of the courts located in England and Wales.

We will be happy to respond to any of these requests or any issues you may have. You can make a request by emailing email You can also contact our Data Protection Officers at this email address.

If for any reason, you are concerned that the personal information maintained by Alligator Research is incorrect please also email this address to review, update or remove information as appropriate.
Please be aware we may need to retain your information on our files to resolve disputes, enforce our user agreement, or for technical and legal requirements and constraints related to the security, integrity and operation of our online surveys.

We take every reasonable step not to interview children without gaining prior parental consent.

We use cookies, IP address, a pseudo-anonymous identifier and other similar devices only for quality control, validation and to prevent bothersome repeat surveying. It is possible to configure your browser to notify you when cookies are being placed on your computer, and to delete cookies by adjusting your browser settings.

We do not do any invisible processing of data from your computer. We will only collect and use personal information in accordance with this policy to the extent deemed reasonably necessary to serve our legitimate business purposes, and we will maintain appropriate safeguards to ensure the security, integrity, accuracy and privacy of the information you have provided. In addition, we will take reasonable steps to ensure that third parties to whom we transfer any personal information provide sufficient protection of that information.

Alligator Research and FocusVision have security measures in place to protect the loss, misuse, and alteration of the information under their control. Only certain employees have access to the information you provide us and are only granted access for data analysis and quality control purposes. By participating in this survey, you consent to this policy. If you do not agree to this policy, please do not complete the survey.

Our policy will indicate the date it was last updated, but if there is a substantive change in the way that we use your personal information, we will notify you via email of the relevant changes. If you choose to opt out of our changed practice then please email

Your continued participation in our survey(s) will signify your acceptance of the changes to our policy. You can contact Alligator Research by emailing to discuss any problems with this survey.

We are members of the Market Research Society ( and adhere to its market research code of conduct.

You have the right to lodge a complaint with the way your data has been handled by Alligator Research with the Information Commissioners Office (


Last updated: May 2022